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Are macaroons the new cup cake?

Macaroon picture by BakeFresh

A few weeks ago my parents were visiting and my mother declared that ‘macaroons are the new cup cake’. That’s funny I thought and dragged out the Wednesday Canberra Times Food & Wine magazine with a cover photo of, you guessed it, macaroons. Does this happen to you? You become aware of something and then you start seeing them everywhere. The makers of the cover picture macaroons, as it happens, sell at the EPIC farmers market that I visit each Saturday morning. So I thought I would buy some and see what all the fuss was about. It turns out the fuss is very underrated and last week I had to physically remove myself from the macaroon seller in favour of both budget and waistline. They are divine and I’m sure I will now find any cause for celebration by buying a macaroon.

{Image via flickr by BakeFresh}

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4 Responses to Are macaroons the new cup cake?

  1. Eileen August 30, 2010 at 9:37 am #

    Oh, it’s looks delish! And looking at that photo is making me want a macaroon right now! But, I hope it’s not the new cupcake {I was beginning to think it was too}, because I love cupcakes! Once a cupcake lover, always and forever a cupcake lover! :) There’s plenty of room for both! I’ll gladly indulge in a little celebration of both! :)

  2. misssrobin August 30, 2010 at 3:33 pm #

    I don’t know, but they sure are beautiful.

    And from your description it sounds like I need to avoid them like the plague. I don’t need another craving.

  3. Jess (Where My Heart Is) September 7, 2010 at 11:02 pm #

    I have to agree that the Macaroon is the new cupcake – they are everywhere here in Brisbane!

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